With the exception of pennies earned through Google AdWords and Amazon.com associate links, most personal blogs aren’t money makers. PayPerPost.com wants to change that by pairing bloggers with advertisers willing to pay blog owners five to ten bucks to sell their souls and shill for the man to post glowing, enthusiastic, corporate-approved product reviews to their web sites.
My recommendations are not for sale, but I decided to sign on to PayPerPost.com to see what all the fuss is about. Once I registered, I was able to browse PayPerPost.com’s library of advertiser-sponsored “blogging opportunities.”
All eighteen of ’em.
Predictably, PayPerPost.com is offering ten bucks for reviews of their service. Online dating service Match.com will pay $5.00 for fifty words about their matchmaking website. Several political blogs want to build buzz (some offering a whopping $2.50 for a 40-word post). And I wonder how many of the blogs writing about DaBreakUpSong.com are being paid $5.00 a pop to do so?
(Not many, yet … as of tonight, Google.com shows no pages making reference to the site at all.)
Just in case you’re wondering: while this post technically qualifies me for a big ‘ol paycheck of $7.50 (I did talk about PayPerPost.com and DaBreakUpSong.com, after all), I’m not on the take, nor will I be.
So: how about it? What do you think about bloggers willing to post positive takes on corporate products in exchange for a buck or two?
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