A Cognitive Scientist on ‘Millionaire’

A Cognitive Scientist on ‘Millionaire’

Millions Article1-1

Seed Magazine recently published this first-person account of a cognitive neuroscientist’s successful appearance on Who Wants to be a Millionaire.

The concept of priming — just talking, in hopes of using the brain’s own stream of consciousness babbling to uncover unexpected links and memory triggers — was new to me. I gave it a test-drive today, and found it really can be a useful memory aid.

I also found his conscious use of intuition as a problem-solving tool fascinating. Given the question, “What was the first product featured in the Sears and Roebuck catalog?” would I have been willing to risk $50,000 on a mental picture of a watch that flashed through my thoughts, unbidden and unexplained, before the multiple choice answers were revealed?

Millions Article1-1

Seed Magazine recently published this first-person account of a cognitive neuroscientist’s successful appearance on Who Wants to be a Millionaire.

The concept of priming — just talking, in hopes of using the brain’s own stream of consciousness babbling to uncover unexpected links and memory triggers — was new to me. I gave it a test-drive today, and found it really can be a useful memory aid.

I also found his conscious use of intuition as a problem-solving tool fascinating. Given the question, “What was the first product featured in the Sears and Roebuck catalog?” would I have been willing to risk $50,000 on a mental picture of a watch that flashed through my thoughts, unbidden and unexplained, before the multiple choice answers were revealed?

Mark McElroy

I'm a husband, mystic, writer, media producer, creative director, tinkerer, blogger, reader, gadget lover, and pizza fiend.

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Mark McElroy

I'm a husband, mystic, writer, media producer, creative director, tinkerer, blogger, reader, gadget lover, and pizza fiend.

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