These are the lazy words of 2008, and whenever i see them used I feel justified in challenging the claims. To use these words with a straight face is to assume the listener is an idiot. They are intellectual insults. They are shortcuts away from good marketing and strong thinking since they try to sneak by with claims they know they cannot prove or do not make any sense.
link: Why Jargon Feeds on Lazy Minds – Scott Berkun (via Rick in the Cloud)
These are the lazy words of 2008, and whenever i see them used I feel justified in challenging the claims. To use these words with a straight face is to assume the listener is an idiot. They are intellectual insults. They are shortcuts away from good marketing and strong thinking since they try to sneak by with claims they know they cannot prove or do not make any sense.
link: Why Jargon Feeds on Lazy Minds – Scott Berkun (via Rick in the Cloud)
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