via ted.com
Here, in twenty fantastic minutes, Dan Pink explains what’s so darn wrong with the way most companies (try to) motivate knowledge workers like me.
In a nutshell: incentives work great for simple, no-brainer, obvious tasks (like assembly line work), but fail miserably when tasks require even a minimum of creativity or problem-solving.
Want to make knowledge workers work harder, faster, and longer? Tell them what you need to achieve, why you need to achieve it, and by when … and then get out of the way.
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