1. One place for all our books, music, and videos, accessible from anywhere. I don’t want some books in iBooks and some in a Kindle app. I don’t want some music from Spotify and some on Google Player and some in iTunes. I don’t want to have to remember whether I rented a movie on Netflicks or rented it from Amazon. I want one media library that consolidates every piece of media I’ve ever owned. I want one app that opens or plays them all.
2. One place for everything I want to share. I don’t want to have to log into Facebook, log into Instagram, log into Google+, log into Everpix, log into Twitter, log into Tumblr, and log into any and every other sharing service out there just to put stuff out for my friends or the world to see. I want one place where I can share stuff without worrying about rights, being bombarded by ads, or having to fiddle with confusing privacy controls.
3. One easy way to follow someone. I don’t want to have to figure out whether I should follow you on your blog, on Twitter, on Google+, or on Facebook. I don’t want to follow you in multiple places, only to discover you’re sharing the same thing in all of them — or to find you sharing different things in different places, and then have to decide whether or not I want to join all of them just to see what you have to say. I want your entire online presence associated with one unique identifier — your email address, perhaps. By following that, I should see everything you make public.
4. One place for everything I want to see. I don’t want to have to check Twitter, Instagram, Facebook, Tumblr, Reeder, a USA TODAY app, and fifty other apps. I want one stream — one — that pulls everything and everyone I’m interested in into one space that is quickly and easily browsed.
5. One place I own. I want an ad-free experience. No worries about a company going out of business and my content vanishing with it. I want this place to be mine, to be something I buy and pay for, so that I have no worries about giving up my privacy or my rights … a place where I am not the commodity being sold.
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