In preparing this post, Erick asked me, “Is Apple is a media company?” I thought about that and the answer is really that Apple is what media companies are missing. The missing part of the puzzle is what made media conglomerates such juggernauts in the past. Namely, distribution.
via techcrunch.com
On the nose! And while Apple, to this point, has had its greatest impact on music, movies, and television programming, its next target, with the release of the "Apple slate" will be books, newspapers, and magazines.
Instead of asking, "How can we force readers to continue to shop in bookstores?" or "How can we preserve the idea of the $25.00 hardback?" publishers should be asking, "How can we take advantage of the opportunities created when distribution of our product becomes effortless?" and "How can we make it more convenient than ever for readers to buy, recommend, and get the word out about our books?"
Add comment