I think about NBC’s Thursday night line-up: “Must-See T.V.”
What does that mean? Is viewing a requirement — like paying taxes? Like dying? If I have plans, must I cancel them? Are there penalties for not watching? How are they enforced? T.V. cops? T.V. courts?
What if Must See TV really was a must? Every Thursday night, bars and restaurants and malls would close up early. Children would scurry to finish homework by 8:00 Eastern, 7:00 Central.
Would Friends be funny if you had to watch it?
Would Just Shoot Me be funnier if that’s what they did when you didn’t?
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