Those fresh flowers that greet you at the entrance to Whole Foods? Not so fresh. Those signs, written in chalk, advertising today’s specials? It’s not chalk, but paint, and the signs were made in China. Those dew-sprinkled apples in the fruit section? In the average supermarket, they’re *fourteen months* old (!). How Whole Foods uses the illusion of freshness to prime shoppers to spend more money:
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Who Wrote This?
Mark McElroy
I'm a husband, mystic, writer, media producer, creative director, tinkerer, blogger, reader, gadget lover, and pizza fiend.
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