For our ancestors, natural was something quite nasty. Natural often tasted bad. Fresh meat was rank and tough, fresh fruits inedibly sour, fresh vegetables bitter. Natural was unreliable. Fresh milk soured; eggs went rotten.
As it turns out, the food people ate in simpler times — while not shot full of hormones or laced with poisons like high-fructose corn syrup — wasn’t all that good for them, either. Our ancestors were actually forced to “beat foods into submission” — curing, curdling, fermenting, smoking and preserving meats, vegetables, and dairy products of highly dubious quality.
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